Dear Friend,

Informa has released the 2nd Edition of Mobile Advertising: Cutting Through the Hype.

The 2nd edition provides new insights and up-to-date information in our evaluation of regulations, including:

• Fully revised global mobile advertising forecasts to 2013 that are broken down by region, advertising category and percentage of total global mobile revenues and advertising revenues
• Mobile advertising value chain to illustrate the numerous interworking opportunities between mobile advertising industry players
• New company profiles, analysis and case studies of mobile advertising campaigns to provide a full understanding of the major market players and identify which brands “get mobile advertising”
• An evaluation of regulation to ensure that industry players receive the maximum impact of mobile advertising

For further information and a table of contents please visit www.informatm.com/madvertising.