The Mobile Marketing Association (www.mmaglobal.com) today launched the Asia Pacific (APAC) chapter of the MMA, and announced the board of directors and founding member companies. The MMA APAC chapter launches as the utilization of the mobile channel for marketing initiatives gains traction around the world and as brands, agencies and mobile marketing industry players recognize the need for global guidelines and best practices, the protection of consumer privacy as well as overall industry education.
According to Research and Markets, leading source for international market research and market data, APAC is the largest and fastest-growing mobile market in the world, with 850 million mobile subscribers and total subscriber base still growing at an annual rate of almost 25 percent. The momentum in this region for mobile marketing has already begun with consumers eager to participate in a variety of programs from mobile video, gaming, text messaging and mobile internet campaigns.
|
