| Dear friend, |
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| Happy Year of the Chicken! Welcome to the February 2005 issue of Digital Media Marketer, an industry newsletter focusing on technology for marketing professionals brought to you by 21 Communications. We bring you the latest news, views, and cases that are changing the way we market to our customers. |
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We have secured a 10% discount for the Marcus Evans Sports Marketing Conference to be held in Beijing on March 1st & 2nd. Speakers include key executives from ESPN Star Sports China, Nike and NBA China.
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For more information, contact Jane Zhou at (+8621) 5385-5240 or email janez@marcusevanssh.com |
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| February
2005 |
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| Electronic Arts (EA) is the world's leading independent developer and publisher of interactive entertainment software for PCs and game systems such as PlayStation and Xbox. EA products have gained immense popularity among Chinese youth, including games under the brands EA SPORTS, EA SPORTS BIG, and EA GAMES. |
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| Building the Authoritative Chinese Gamer Community |
| EA called on 21 Communications to create a digital platform for building brand loyalty and sales of authentic games among its customer base. Three game sites were developed to register fans of ultra-popular FIFA 2005, NBA 2005 and SIMS2 games. |
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| Each site contains rich multimedia downloads and functions that enable gamers to communicate with EA and—equally important—with each other. EA uses the sites to release news and draw in fans through online contests and events. |
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| FIFA Soccer 2005 sets the standard as the most comprehensive soccer simulation ever created. FIFA2005.ea.com.cn is the official home for Chinese soccer gamers. |
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| NBA Live 2005 enables players to dribble and dunk on their screens, and NBA2005.ea.com.cn is where Chinese players meet to show off their moves. |
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| The SIMS 2 is the sequel to the best-selling PC game of all time, in which virtual Sims mix genes, fulfill their dreams and push themselves to extremes. At TheSims2.ea.com.cn, Chinese Sims share their experiences online. |
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