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| Dear
Friend, |
| We've
secured a special 10% discount for Digital Media Marketer
readers at the upcoming Marcus Evans conference Corporate
Communications in China to be held in Beijing on May
18th and 19th. Speakers include executives from Ford,
BP, Microsoft, Nokia, McDonald's, Roche, Lucent and Lenovo.
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Click
here for conference agenda >>
Click
here to register >>
More information call +8621 6335 1655 or email janez@marcusevanssh.com |
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| March
2004 |
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| MMS
- What is it? |
By now, your thumbs are probably sore from text
messaging, or SMS (short messaging service). In
2003, over 200 billion text messages were sent in
China!
MMS (multimedia messaging service) adds color images,
animation and sound to your messages. An MMS can,
for example, contain a celebrity photo, a branded
sports highlight with audio clip or, in the near
future, even video ads. |
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| The
next phase of mobile marketing? |
Marketers in China are proving that SMS can be a
cost effective, direct, and personal way to interact
with customers. Pioneering SMS campaigns launched
by P&G, KFC, and others are being studied around
the world for application in other markets.
By adding sound, images and video to mobile messaging,
MMS marketing will take a significant piece of advertising
spend from traditional media in years to come. |
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| What MMS ad types will
appeal to early adopters? |
| MMS-coupons |
prompt sales while collecting customer
data |
| photo contests |
engage customers while building your
brand |
| TV &
movie trailers |
video clips can offer a glimpse of
coming flicks |
| sponsored
content |
brand logos can be added to highlights
from F1, Olympics, etc. |
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| As with text messaging,
successful MMS campaigns will need to have 100%
respect for user privacy while offering something
of real value to participants. According to research
estimates, MMS usage in China should begin to surpass
text messaging by 2006. |
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If you're interested in finding out further information
or would like to hear more about how you can use new technologies
to energize your marketing, then contact 21 Communications
at info@21cms.com |
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