 |
| Dear
friend, |
| We'e
secured a special 10% discount for Digital Media Marketer
readers at the upcoming Marcus Evans conference Marketing
to Women to be held in Shanghai on March 23rd &
24th. Speakers include executives from Yue-Sai, Revlon,
O&M, Rayli, Avon China and Perles De Tahiti. |
 |
Click
here for conference agenda >>
Click
here to register >>
More information call +8621 6335 1655 or email janez@marcusevanssh.com |
|
|
|
 |
Journal of Brand Management is the
leading international publication for branding and marketing
professionals. The journal provides a forum for in-depth
branding analysis from the foremost experts from all over
the world. For more information, please visit Journal
of Brand Management. |
|
|
|
| February
2004 |
 |
 |
| What
is the Bear Factory? |
|
The Bear Factory is the leading international retailer
of custom-made teddy bears. Founded by Hamleys of
London, the world famous 240 year old mega toy shop,
the Bear Factory has established stores in six countries
worldwide. The first Asian Bear Factory opened in
October 2003 in Shanghai's Xujiahui Grand Gateway
mall. |
|
| The
Valentine's Day challenge |
|
In four short months, the Bear Factory Shanghai
has attracted over 2,000 customers to into the store
to create their own cuddly bears. The savvy digital
marketers at the Bear Factory have been busy building
a rich customer database. The Bear Factory came
to 21 Communications with a challenge: attract past
customers back to the store for Valentine's Day
together with their boyfriend or girlfriend ...
and generate new sales for the store. |
|
|
| Click
here
to visit Bear Factory |
 |
|
|
| SMS
your honey's name for a free mini-bear! |
|
On February 10th, 21 Communications distributed an SMS mobile
text message to the Bear Factory permission database of 2,000
opt-in customers. The first message contained an irresistible
offer: just send a reply SMS with the name of your honey to
win a free mini-bear from the Bear Factory! |
|
 |
|
Within minutes of the distribution, the names began pouring
in: "Xinguo", "liliang", "Dingyang",
"Sulei", "Xuxin" ...... An unprecedented
18% of customers responded to participate in the campaign!
Upon receiving the messages, 21 Communications immediately
replied with a personalized message. Each participant
received a unique SMS invitation containing his/her honey's
name: "Just show the SMS at the store on February
14th together with [your boyfriend or girlfriend's name]
to receive your free mini-bear!"
|
|
|
|
|
|
 |
|
If you're interested in finding out further information
or would like to hear more about how you can use new technologies
to grow your business, then contact 21 Communications
on info@21cms.com |
|
|
|
|
|
 |
|
